HMH WINS TWO NATIONAL DIGITAL MARKETING AWARDS
Hardin Memorial Health walked away with two awards at the prestigious 2013 Greystone.Net and Krames StayWell Best-In-Class Client Awards announced on November 3, 2013 at The New Orleans Marriott in New Orleans. The 11th annual awards covered seven categories representing nearly 140 entries from the finest efforts in Web site content, digital marketing, and application of strategy from hospitals and healthcare systems across the country. The winners in each category illustrate outstanding work, demonstrated results and represent the finest in hospital and healthcare Web site design, content, functionality and strategic thinking. They were selected on a combination of popular vote, results and other factors.
Hardin Memorial Health was a Gold Award winner in the Best Use of Mobile Strategy category; and also received a Silver Award in the Best Use of Analytics to Track Performance. This is the second time Hardin Memorial Health has been recognized as a Best In Class winner. Their previous award was in 2011 with a Silver for Best Use of Health Content to Drive ROI.
Michelle Murphy, director of marketing, accepted the awards on behalf of Hardin Memorial Health “It’s a thrill to see our hard work recognized on a national scale,” said Murphy. “We go to great efforts to reach our patient population with traditional means along with digital components which are becoming increasingly more important every day. It’s truly amazing what we can accomplish with digital, interactive marketing.”
Founded in Atlanta in 1996, Greystone.Net provides Internet, intranet, portal, social media and mobile related solutions and related services to healthcare organizations. Clients include hospitals, health systems, academic medical centers and health plans nationwide. http://www.greystone.net/who-we-are/best-in-class-awards/best-in-class-winners
Krames StayWell was established in 2011 when Krames Patient Education and StayWell Custom Communications united to become the largest provider of interactive, print and mobile patient education solutions, consumer health information, and population health management communications in the country.
2013 Best In Class Brochure