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eHealthcare Strategy & Trends
Health Care Communications
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Winners of 2013 eHealthcare Leadership Awards
Recognized at Healthcare Internet Conference in New Orleans
Some 260 healthcare organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications at a special presentation in New Orleans on November 6 during the Seventeenth Annual Healthcare Internet Conference. Winners of the 2013 eHealthcare Leadership Awards were selected from more than 1,100 entries. A total of 121 individuals familiar with healthcare and the Internet judged the entries.
“In preparation for key provisions of the Affordable Care Act and an increasingly competitive landscape, organizations accelerated their investment in digital communications,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “Organizations made major improvements in their websites, increased their involvement in social media, more fully integrated newer media outlets with traditional marketing vehicles, and expanded mobile efforts to better serve current and future customers.”
Gothberg notes that improvements in websites were largely focused on enhancing visual interest, perfecting navigation, and showcasing key service lines. Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections.
“A significant number of organizations are also seeing the benefits of integrating digital and traditional media communications,” Gothberg adds. “Digital receives the greatest focus.”
Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 14 different categories: Best Mobile Communications, Best Patient Access and
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Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best Employee Recruitment, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.
Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.
“As in previous years, competition was especially strong among large hospitals, healthcare systems, physician-focused sites, and managed care organizations,” says Gothberg. Best Health/Healthcare Content, Best Site Design, Best Social Networking, and Best Overall Internet Site categories drew the most entries. There were also a large number of entries in the Best Rich Media, Best Mobile Communications, Best Doctor Directory, and Best Marketing Campaign categories.
The eHealthcare Leadership Awards program was developed and first presented 14 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. The Seventeenth Annual Healthcare Internet Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm.
Major supporters of the Awards were Blausen Medical, a Houston-based supplier of medical animations and illustrations; Atlanta-based Connect Healthcare, a PhotoBooks company that provides physician directories and custom websites; Geonetric, a Cedar Rapids, IA-based supplier of comprehensive online services, including content management; Medseek, an enterprise e-health solutions company based in Birmingham, AL; Monigle Associates, a Denver-based brand and identity consultancy; and Private Health News, a Cincinnati-based supplier of e-health newsletters and CRM programs. Other supporters were CareTech Solutions, Creative Change, Element Solutions, eVariant, Health Grades, Krames StayWell, and Primacy. AVID Design and Professional Research Consultants lent assistance.