HMH WINS 4 AWARDS IN NATIONAL HEALTHCARE MARKETING COMPETITION
Hardin Memorial Health captured four Aster Awards in an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising.
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 22 years. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine.
Competing in the 150-299 beds category, HMH won Bronze and Silver Asters in the Social Media Campaign category for its promotion of local photographers to submit images for the hospital’s new North Tower Expansion and Cancer Care Center. Focus groups and surveys conducted by HMH indicated that patients like open environments with lots of color, room for their family and adorning the walls with nature images provided by local photographers in a social media competition has been a huge success.
HMH was also the recipient of Bronze and Silver Asters in the Special Events category for the “Roof Raising” and “Topping Out” ceremonies for the North Tower Expansion project back in the fall and winter of 2013. Both of these events focused on the community’s participation in releasing live butterflies from paper origami envelops at the “Roof Raising” event to community member signatures adorning the Topping Out beam for the “Topping Out” Ceremony.
“We’re delighted that our marketing efforts are being recognized along with some of the best healthcare institutions in the nation,” said Michelle Murphy, Director of Marketing and Public Relations at Hardin Memorial Health. “It’s really a privilege to be selected from literally thousands of entries worldwide.”